We executed a bold strategy for Volvo's XC60 D5 campaign to showcase Volvo's first diesel car in Brazil. With a limited budget, we tactically positioned the XC60 near competitor dealerships, using screens to display messages that enticed drivers to consider a Volvo test drive.

Innovative Approach: This guerrilla marketing tactic effectively diverted potential customers' attention, leveraging competitors' foot traffic to Volvo's advantage.

Campaign Success: This audacious move captured significant attention and demonstrated Volvo's innovative approach to marketing, making a strong statement in the competitive automotive market.