Dani Xavier

I'm a Interactive Creative Copywriter driven by a true passion for connect brands with people through technology and storytelling.

Yo también hablo español. E desenrolo um português. =)

Volvo came up with an innovative way to promote its diesel cars in Brazil, where it isn't such a well-known brand: hijacking other brands' test drives. In this film created by Grey Brazil, a Volvo XC60 "trolls" people test driving brands such as Toyota and Land Rover by displaying messages on an LED panel placed on the back of the car.

Chief Creative Officer:
Rodrigo Jatene

Executive Creative Director:
Adriano Matos

Creative Director:
Bruno Brux
Ale Koston 

Creative Team:
Pedro Rocha
Daniel Xavier 
Alessandre Forti 
Bruno Brux 
Ale Koston 

Agency:
Grey

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We cross-matched the huge amount of data generated by millions of user of both companies and mapped out thousands of locations with high numbers of incidentes across the country's major cities. Then, we used all this information to alert users before they got into trouble.

CREDITS:

Chief Creative Officer:
Rodrigo Jatene

Creative Director:
Alessandro Novo
Marcelo Bruzzesi
Bruno Brux

Creative Team:
Luis Ulrich 
Davi Sabry 
Marcio Bittencourt 
Felipe Petroni 
Victor Bustani 
Daniel Xavier 
 
Agency: 
Grey

CREDITS:

Marketing Creative Team:

Esteban Walther

Flávia Simon

Maia Mau

Rodrigo Abdalla

Francisco Alencar

Daniel Xavier

Rodrigo Braga

Rodrigo Casanovas

Tiago Avancini

Marcos Valeta

Michelle Kutnikas

Cláudia Giunta

 

Agency:

F/Nazca

CREDITS:

Photographer:

Maarten de Groot

Production: 

02 Filmes

How we combined technology and pop culture to promote YouTube.

CREDITS:

Production: 

Mutato

A special billboard created to break the barrier between digital content experience and an offline environment.

CREDITS:

Production: 

Iceland

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How to turn 9 million tray liners a month, into a proprietary activation tool capable of generating coupons and entretainment in real time?
 

Learning from Google's digital culture and creating side by side with the client.

 

Back in 2013, I did one of the coolest things in my professional career: accepted an invitation to work as Creative in the Google Brasil Marketing Team.

To put it simply, it has definitively changed the way I see advertising. Living side by side with the client on a daily basis.

Engaging in research, meeting with engineers and sales teams, co-creating with big agencies and producers, learning to work and think as a team, helping in strategic planning and also trying to reach the goals of each quarter weren’t what changed how I think regarding creativity. These things helped me to learn how to be more strategic as a Creative. To be someone with focus in results and marketing experience.

 
 
 
 

I have 13 years serving at the adverting industry. For Latin América since 2012.