I’m always looking for an opportunity to answer the brand needs doing something creative and interactive that will be relevant to the business.
The Tweeting Fridge - Bonafont
Brazilians average is only 1.2 liters a day. The reason for the low average is simple: people don't remember to drink water, especially during work hours. To change that, Bonafont, the market leader in bottled water, wanted to increase the consumption of its product by making people remember to drink more water daily.
Wave Festival: Gold, 4 Shortlist
Sigi (Wunderman’s Network Award): 2 Gold
London International Awards: Bronze
El Ojo Iberoamerica: Bronze, Shortlist
ABP Festival: Shortlist
Breakfast Reminder - Actimel
Danone wanted to position Actimel as an indispensable part of breakfast for Brazilian families. Especially recommended for kids, Actimel activates their developing immune system and increases the body's defenses by up to 70%, helping ward off the flu and colds. Despite the undeniable benefits, we ran into a problem: mothers don't have the habit of giving Actimel to their kids every day.
Wave Festival: Gold, Silver
El Ojo Iberoamerica: Silver, Bronze, 2 Shortlist
Rhythm in The Pot - Activia
Activia is a yogurt that helps by regulating the digestive system. But the brand has difficulty in interacting with its consumers, because "going to the toilet" is not a subject people like to talk about.
Facebook Studio: Rhythm in the Pot - Gold
ABP Festival: Gold