For the first time in Brazil, YouTube took to the streets of São Paulo with a big OOH campaign to present the country’s highly successful YouTube partners: Camila Coelho, Manual do Mundo and Porta dos Fundos.
We combined technology and pop culture to promote YouTube.
Wave Festival: Bronze
So to promote YouTube's Channels we create billboards with 1400 transportable NFC tag links leading user's mobile phones directly to the video content.
Manual do Mundo is a YouTube channel that demonstrates experiments and teaches chemistry, physics and other curiosities in a fun and engaging way.
To promote a Make Up Channel we created an algorithm that automatically recognizes each user's physical features: a special camera identifies skin tone, hue and eye color.